Alternative Facts: What the Data Says
Around 4:30 in the afternoon on Saturday, the Trump White House officially introduced the world to “alternative facts” by claiming that Donald Trump’s inauguration was the most watched and most […]
Resonate to Present Workshop at ANA Brand Masters Conference
Joined by Shinola, Resonate presents its marketing maturity model and path to Enlightened Marketing on February 15, 2017. RESTON, VA January 24, 2017 – Resonate, a leading provider of consumer […]
What Big Data Says About the Inaugural Crowd
I live about a half mile from the White House, and obviously I’ve noticed throngs of visitors in town for the Presidential Inauguration. Because I’m a data scientist working at […]
How Bartending Made Me a Better Analyst
I was working as an analyst at a big data/marketing research company when my favorite bar announced that they had an open position. With no experience in the restaurant industry […]
Brand Safe Environments: Why That Matters and How to Find Them
It’s Monday on the Internet. Do you know where your ads are? Imagine this scenario. You are running a paid digital advertising campaign that promotes your content, which outlines critical […]
Resonate Releases Consumer Life Stage Data for Real-Time, Precision Targeting
Marketers can now engage consumers with the most relevant messaging during critical life transition periods RESTON, VA January 10, 2016 – Resonate, a leading provider of consumer intelligence-to-activation software, today announced […]
Marketers’ Digital Ad Spend to Increase in 2017: How to Make the Most of It
While the new year settles in, it’s an apt time for brand marketers and agencies to look back at 2016 and project ahead into 2017. As we recently noted, marketing […]
Resonate Helps Shinola Increase Engagement with New Segmentation Strategy
Client saw 80% rise in website visits & 40% increase in conversions from high income segment over short timeframe RESTON, VA January 4, 2017 – Resonate, a leading provider of […]
Marketing Budgets Increase (Again) in 2017 with Intelligence Spending on the Rise
Good news for marketers looking to expand their efforts: marketing budgets are expected to climb by 12% in 2017, according to Gartner’s new CMO Spend Survey. Amazingly, this marks the […]
Thriving in a Post-Digital World
Forrester/Resonate Webinar Recap As the 2016 books are closing, marketing teams are crafting their plans for 2017 and diligently working through ways to conquer the evolving marketing challenges that are […]