Resonate Significantly Expands Sales Effort to Meet Growing Demand for Motivations-Based Ad Targeting and Analytics
October 10, 2013 09:50 AM Eastern Daylight Time RESTON, Va.–(BUSINESS WIRE)–Resonate, the only marketing intelligence company that delivers media and analytics based on “why” consumers make decisions, has expanded its […]
Beauty and the Marketing Beast
Last week, media news outlet Adweek released information compiled from media planning agency PHD suggesting marketers should utilize women’s attitudes towards their own physical attractiveness, or lack thereof, to sell […]
Congress: “Shut It Down!”
It’s been almost 20 years since the last congressional shutdown. And though it is only days into this current federal freeze, many still remain in the dark as to when […]
Experience the Music
Some claim love is the universal language, while others assert it’s math that harbors global understanding. But since the beginning of time humans have pounded rocks and beaten sticks to […]
Marriage and the Male Psyche
Many attest that the key to a healthy marriage is compromise. So, if most married women change their last names, what do most married men surrender in exchange? Resonate’s Chief […]
Who Says Pirates Don’t Have Values?
In anticipation of International Talk Like a Pirate Day, Resonate conducted a special wave of research (“13rrrrr”) to identify the values of these kings of the sea, to make our impressions (of them) […]
Back To School: Education a Top Vote Driver but Little Consensus on a Top Policy Prescription
As students across the country return to school, Resonate examined attitudes toward one of voters’ top, and often overlooked, priorities: Education reform. Nearly half of all online consumers (44%) report […]
New Insights From Resonate: As Opening Day Approaches for Healthcare Insurance Exchanges, Major Communication and Education Challenges Exist
Awareness of health exchanges remains low; Younger consumers pass on insurance because they cannot afford it, not because they feel invincible September 10, 2013 09:35 AM Eastern Time RESTON, Va.— (EON: […]
Resonate Becomes Corporate Member of Digital Analytics Association
Organization focused on shaping the future of digital analytics September 04, 2013 10:02 AM Eastern Daylight Time RESTON, Va.— (BUSINESS WIRE) — Resonate, the only marketing intelligence company that delivers […]
Resonate Named to Inc. Magazine’s 500|5000 List of America’s Fastest-Growing Private Companies for Second Straight Year
Company also ranks among top 100 in Virginia and Washington, D.C. metro areas August 28, 2013 11:00 AM Eastern Time RESTON, Va.— (BUSINESS WIRE) — Resonate, the only marketing intelligence company that […]