The Media Habits of Today’s Insurance Switchers
By Steve Touhill, General Manager, Insurance Vertical, at Resonate In today’s uber-competitive insurance game, competitive conquesting is an essential component of driving top line growth. And in 2019, there are many conquests to be had. According to Resonate’s consumer intelligence platform, an estimated 28.3 million customers across four major insurers—GEICO, Progressive, State Farm and Allstate—are […]
How to Connect with Today’s Insurance Switchers
By Steve Touhill, General Manager, Insurance Vertical, at Resonate In 2019, an estimated 28.3 million customers across four major insurers—GEICO, Progressive, State Farm and Allstate—are planning to switch insurance companies. These individuals represent a massive opportunity for challenger insurance brands to acquire new policy holders, provided they’re able to connect in a meaningful way with […]
[Infographic] The Who, What, Where and Why of Amazon Apparel Shoppers
Did you know that 20.5 million people are buying apparel from Amazon’s Essentials, the online giant’s clothing brand. It’s not surprising given that 44% of them say they choose where to shop based on convenience. So what else do we know about Amazon’s apparel shoppers? View the infographic below to learn more about these consumers. […]
Your Plan for Conquesting Amazon’s 190M Customers
Merriam-Webster defines a “frenemy” as “one who pretends to be a friend but is actually an enemy.” It may sound like something out of the movie, “Mean Girls,” but really it emerged in the 1950s to describe the complicated U.S.-Russia relationship. Many retailers and apparel brands describe their relationship with Amazon on frenemy terms. For […]
Enter Public Affairs Targeting 2.0
The reality is when election season ends, public affairs campaigns are left with the same political data sets, often derived from poorly modeled voter files, and targeting strategies they leveraged to engage voters in the previous cycle. This is problematic, but what’s the solution? For starters, let’s take a look at some of the obvious […]
Why 28.3 Million People Are Looking for a New Insurer in 2019
GEICO, Progressive, State Farm and Allstate have become household names with consumers, thanks to their robust ad budgets, recognizable mascots and catchy jingles. So, how does a modern insurance marketing executive grow topline sales revenue and reduce churn against the onslaught of Flo, geckos, celebrity spokespeople and the next campaign du jour? Quite simply, you […]
3 Keys to Becoming Disruptor-Proof
Disruption has transformed the corporate landscape in every industry today. As technology has reduced the barriers to entry in established markets, disruptors have started solving consumers’ old problems in completely new ways. In doing so, disruptors have dramatically changed consumer expectations of brands. The business models of disruption vary greatly, whether it’s Uber and Lyft […]
Resonate Talks AI in Politics with Campaigns & Elections
Resonate’s Ryan Fitzpatrick and Daniel Scantlebury were featured on Campaigns & Elections Campaign Insider segment last week to discuss how campaigns are leveraging AI-driven strategies to understand and reach niche voter segments. Watch the interview below and contact Resonate to learn more about how your political, advocacy, or public affairs campaign can incorporate the innovative strategies […]
A Guide To Understanding And Engaging Today’s Auto Shopper
People shopping for cars usually take several months to make their decision, which presents a unique challenge and opportunity for marketers. Given the expense and overall weight associated with a new car purchase or lease, the automotive shopper’s decision-making process represents a fine blend of rationality and subconscious motivation. Thus, it is vital for marketers […]
Beat Google and Facebook at their Game With Better Insights
One of the biggest challenges publishers and media companies face today is showing the value of their reading and viewing audiences. Establishing their unique value is how publishers validate their cost per impressions (CPM) and sponsorships. Even though Google and Facebook control much of the audience delivery available to advertisers, the publishers best positioned for […]
