Get to Know 37M Organic Food Shoppers
Do you really know who your best consumer segments are? We do! Imagine having incredibly deep insights on who’s purchasing your products in various channels and why. This is what Resonate is doing at massive scale for our CPG clients. One frustration I often hear from fast-moving consumer goods companies is the lack of easily […]
31 Million Consumers Are On The Fence About Switching Banks This Year
Consumers have changed the way they manage and control their finances over the last 10 years, making the role of the bank marketer even more challenging. Consumer preferences are constantly changing, and banks are grappling with the new wave of competition, some of which aren’t even banks. Tech companies like Amazon and Apple have plans […]
[Infographic] The Who, What, Where and Why of Amazon Apparel Shoppers
Did you know that 20.5 million people are buying apparel from Amazon’s Essentials, the online giant’s clothing brand. It’s not surprising given that 44% of them say they choose where to shop based on convenience. So what else do we know about Amazon’s apparel shoppers? View the infographic below to learn more about these consumers. […]
Discover the Hidden Dimensions of the Voter Landscape
The Key to Victory in 2020: Moving Beyond the Voter File When President Trump invited Kim Kardashian to the White House to discuss prison reform in 2018, the photo opportunity got coverage, but there was actually a more important mission underway. It turns out the invitation was extended with a specific communications objective in mind: […]
The State of Today’s CMO
In the last 10 years, almost every industry has been digitally disrupted by new technologies, new sources and applications of data and new consumer behaviors. The marketing department has been at the center of this disruption—the place where its first and most severe effects have been felt. This has resulted in the marketing organization stretching […]
What You Need to Know to Connect with Binge Watchers
More people than ever before are cutting the cord—53 million to be exact—with another 16.8 million considering it over the next three months. These consumers are moving to over-the-top (OTT) platforms, which provide access to TV shows and movies via the internet through services like Netflix and Hulu, without the need for a traditional cable […]
How Deep Consumer Insights Will Help Your Agency Win New Business
Agencies are in the midst of tumultuous change. They’ve been confronted with some major challenges like unexpected competition from consultants, brands ditching outside agencies and moving their ad operations in-house, and the major loss of trust and growing demand for transparency. Those issues among others have left the agency business in need of a serious […]
How A Large Publisher is Growing Readers and Revenue with Insights
Long gone are the days of media companies just competing against each other. Consumers are absorbing news in multiple ways, and traditional media must develop fresh and innovative solutions for engaging with their audiences and advertisers. Star Tribune, the fifth largest newspaper in the country, tapped into Resonate’s consumer intelligence platform to better understand its […]
Resonate Achieves Unprecedented Growth by Delivering Deeper Consumer Insights Tailored for the Direct Brand Economy
Helping Brands Understand “Why” Consumers Make Purchasing Decisions Fuels Significant Revenue and Client Growth RESTON, Va., May 22, 2019 (GLOBE NEWSWIRE) — In a business climate where direct brand relationships with consumers are increasingly vital, Resonate’s dynamic, always-on consumer intelligence marketing platform is experiencing unprecedented growth due to the wholly unique consumer behaviors, values and […]
10 Things We Learned About Insights-Driven Storytelling
Data-driven storytelling should be front and center for brands and agencies. That was clear from Resonate’s Storytelling event last week in New York City, where we spent the day with major brands and agencies learning how to use data to tell the most engaging stories to target audiences and teams of colleagues and leaders. Here […]
