[Infographic] Get to Know 28.4M Energy Drinkers
Did you know that 28.4 million people reached for energy drinks in the last month alone? They’re not all teens and gamers as you would imagine. View the infographic below for details about who energy drinkers are and what makes them tick. Want to see more of Resonate’s insights on today’s consumers? Let us give […]
Infographic: Consumer Insights for 2018 Holiday Shoppers
Did you know that nearly 80% of U.S. consumers choose retailers that carry cost-effective products? It’s not surprising that with so many consumers prioritizing cost this holiday season there are also 57 million consumers who wait for Black Friday and 50 million shoppers who wait for Cyber Monday to make purchases. Who are these shoppers and how can you attract them to your online […]
[Infographic] Get To Know 40M People Switching Wireless Providers
Did you know that 39.6 million people are planning to switch wireless providers within the next year? Most of them are yearning for faster network speeds and unlimited data. So what else do we know about wireless switchers? View the infographic below for details about these consumers. Want to see more of Resonate’s insights on […]
Get to Know the 40M People Switching Wireless Providers
“You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.” This Steve Jobs quote points to a problem wireless providers face monthly—customer churn. Within the next 2-12 months, 39.6 million wireless subscribers will change providers. What’s shocking is that the churn rates of wireless providers are […]
21M People Are Mattress Shopping. Want To Connect With Them?
The way people shop is changing and nowhere is it more evident than in the mattress business. Mattress Firm recently declared bankruptcy to get out of leases that were no longer tenable and will close as many as 700 stores before year-end. At the same time, Casper, a direct-to-consumer mattress company founded in 2014, posted […]
Convert Your Online Shopping Cart Abandoners To Lifelong Customers
Imagine this: Your target consumer is browsing your website in an airport lounge. She finds products she likes and ADDS them to her shopping cart. Then, her flight is called and, now in a rush, she leaves the site and forgets to complete her shopping. Abandoned once again! Does this sound familiar? Online retail marketers […]
Is It Time to Say “Good-bye” to the Soccer Mom?
How many times have you cringed at a marketing or ad proposal that targets “moms who want to delight their children”? Or can there possibly be one more article on how to market to “today’s millennial”? In marketing and advertising, personas help us define who we’re selling to and in turn, guide us in creating […]
How Today’s Auto Marketers Can Connect With Tomorrow’s Self-Driving Car Owners
Today’s automotive marketers face a unique challenge: They need to market cars to a growing audience of consumers who are eagerly anticipating the day that they no longer have to drive cars. As more self-driving car pilot programs take to the streets, the promise of this category of vehicle is rapidly taking hold with many of […]
Get to Know 37M Organic Food Shoppers
Do you really know who your best consumer segments are? We do! Imagine having incredibly deep insights on who’s purchasing your products in various channels and why. This is what Resonate is doing at massive scale for our CPG clients. One frustration I often hear from fast-moving consumer goods companies is the lack of easily […]
Why Insurance Marketers Need to Connect with Smart Home Consumers
How did we survive before Fitbit, Alexa and Nest? In just a few short years, connected devices and smart home products have moved from pipe dream to mainstream. It’s an incredible opportunity for the property and casualty insurance industry as data from connected devices can have a profound effect on everything from new insurance offerings […]
