[Infographic] Generation X: The Yin and Yang Consumers
One of the most common ways personas are segmented in marketing is by generation. But there are distinct nuances within age groups that marketers should consider when developing their strategies for reaching certain consumers. Generation X is one of the most perplexing generations. Despite being the smallest in numbers, its older segment, ages 46-53, couldn’t […]
Why Nike’s Colin Kaepernick Gamble Wouldn’t Work for Under Armour
Another brand has us talking yet again about its role in societal debates. This time it’s Gillette and its ad focused on the Me Too movement. Consumers are definitely lining up on one side (supporting Gillette and its message) or the other (banning the product for portraying all men as villains). Gillette has yet to […]
[Infographic] Millennials: A Tale of Two Consumers
How well do you understand today’s consumers beyond gender, age and other demographics? As marketers, we often try to reach entire generations with the same message. But do you think all millennials shop the same? Do they all have the same decision drivers? We compared younger millennials to older millennials and found some stark differences […]
The Media Habits of Today’s Insurance Switchers
By Steve Touhill, General Manager, Insurance Vertical, at Resonate In today’s uber-competitive insurance game, competitive conquesting is an essential component of driving top line growth. And in 2019, there are many conquests to be had. According to Resonate’s consumer intelligence platform, an estimated 28.3 million customers across four major insurers—GEICO, Progressive, State Farm and Allstate—are […]
How to Connect with Today’s Insurance Switchers
By Steve Touhill, General Manager, Insurance Vertical, at Resonate In 2019, an estimated 28.3 million customers across four major insurers—GEICO, Progressive, State Farm and Allstate—are planning to switch insurance companies. These individuals represent a massive opportunity for challenger insurance brands to acquire new policy holders, provided they’re able to connect in a meaningful way with […]
Your Plan for Conquesting Amazon’s 190M Customers
Merriam-Webster defines a “frenemy” as “one who pretends to be a friend but is actually an enemy.” It may sound like something out of the movie, “Mean Girls,” but really it emerged in the 1950s to describe the complicated U.S.-Russia relationship. Many retailers and apparel brands describe their relationship with Amazon on frenemy terms. For […]
Why 28.3 Million People Are Looking for a New Insurer in 2019
GEICO, Progressive, State Farm and Allstate have become household names with consumers, thanks to their robust ad budgets, recognizable mascots and catchy jingles. So, how does a modern insurance marketing executive grow topline sales revenue and reduce churn against the onslaught of Flo, geckos, celebrity spokespeople and the next campaign du jour? Quite simply, you […]
3 Keys to Becoming Disruptor-Proof
Disruption has transformed the corporate landscape in every industry today. As technology has reduced the barriers to entry in established markets, disruptors have started solving consumers’ old problems in completely new ways. In doing so, disruptors have dramatically changed consumer expectations of brands. The business models of disruption vary greatly, whether it’s Uber and Lyft […]
A Guide To Understanding And Engaging Today’s Auto Shopper
People shopping for cars usually take several months to make their decision, which presents a unique challenge and opportunity for marketers. Given the expense and overall weight associated with a new car purchase or lease, the automotive shopper’s decision-making process represents a fine blend of rationality and subconscious motivation. Thus, it is vital for marketers […]
[Infographic] Get to Know 24M People Switching Investment Firms in the Next Year
Did you know that 24 million people plan to find a new investment firm in the next year? They want an investment advisor who communicates clearly and understands their needs and risk tolerance. So what else do we know about investment firm switchers? View the infographic below for details about these consumers. Want to see […]
