Your Plan for Conquesting Amazon’s 190M Customers
Merriam-Webster defines a “frenemy” as “one who pretends to be a friend but is actually an enemy.” It may sound like something out of the movie, “Mean Girls,” but really it emerged in the 1950s to describe the complicated U.S.-Russia relationship. Many retailers and apparel brands describe their relationship with Amazon on frenemy terms. For […]
Beat Google and Facebook at their Game With Better Insights
One of the biggest challenges publishers and media companies face today is showing the value of their reading and viewing audiences. Establishing their unique value is how publishers validate their cost per impressions (CPM) and sponsorships. Even though Google and Facebook control much of the audience delivery available to advertisers, the publishers best positioned for […]
A New Way to Capture 24M Million Investment Firm Switchers in 2019
Turbulent markets, global political shifts, the growth of robo-investing and rising customer expectations have brought a new level of customer churn to wealth management marketers. Resonate’s most updated insights reveal that 24 million U.S. adults are actively considering switching investment firms in the next 12 months. It’s vital that marketers for investment firms know how […]
[Infographic] Get to Know 28.4M Energy Drinkers
Did you know that 28.4 million people reached for energy drinks in the last month alone? They’re not all teens and gamers as you would imagine. View the infographic below for details about who energy drinkers are and what makes them tick. Want to see more of Resonate’s insights on today’s consumers? Let us give […]
[Infographic] Get To Know 40M People Switching Wireless Providers
Did you know that 39.6 million people are planning to switch wireless providers within the next year? Most of them are yearning for faster network speeds and unlimited data. So what else do we know about wireless switchers? View the infographic below for details about these consumers. Want to see more of Resonate’s insights on […]
Get to Know the 40M People Switching Wireless Providers
“You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.” This Steve Jobs quote points to a problem wireless providers face monthly—customer churn. Within the next 2-12 months, 39.6 million wireless subscribers will change providers. What’s shocking is that the churn rates of wireless providers are […]
21M People Are Mattress Shopping. Want To Connect With Them?
The way people shop is changing and nowhere is it more evident than in the mattress business. Mattress Firm recently declared bankruptcy to get out of leases that were no longer tenable and will close as many as 700 stores before year-end. At the same time, Casper, a direct-to-consumer mattress company founded in 2014, posted […]
Is It Time to Say “Good-bye” to the Soccer Mom?
How many times have you cringed at a marketing or ad proposal that targets “moms who want to delight their children”? Or can there possibly be one more article on how to market to “today’s millennial”? In marketing and advertising, personas help us define who we’re selling to and in turn, guide us in creating […]
Why Insurance Marketers Need to Connect with Smart Home Consumers
How did we survive before Fitbit, Alexa and Nest? In just a few short years, connected devices and smart home products have moved from pipe dream to mainstream. It’s an incredible opportunity for the property and casualty insurance industry as data from connected devices can have a profound effect on everything from new insurance offerings […]
[Infographic] Today’s Loyal Consumer
Consumers have used loyalty programs to get rewards and perks from their favorite brands. But there are signs that the number of loyalty program members are starting to slip. It’s time for marketers to take their loyalty programs to the next level through a better understanding of what their customers want. View the infographic below […]
