Marriage and the Male Psyche

Many attest that the key to a healthy marriage is compromise. So, if most married women change their last names, what do most married men surrender in exchange? Resonate’s Chief Marketing Officer Marc Johnson delivered his nuptials this past month which inspired us to delve a little deeper into the impact marriage has on male behavior.

Our research found that once the veil was lifted, men’s attitudes toward home décor, shopping, and professional ambition altered. From crate o’ beer to crate & barrel, check out how marriage influences the motivations of the formerly single man.


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