Resonate’s study on consumer sentiment during the coronavirus pandemic was featured in a recent article on MediaPost. 

We Knew Consumers Were Worried. But, the Results Were Surprising. 

The coronavirus pandemic has U.S. consumers worried. However, their worries aren’t focused on the obvious health crisis at hand. In fact, 80% of American adult consumers are more worried about their financial health and the possibility of a recession than they are their physical health. 

Unrivaled Access to the Consumer Psyche During the Coronavirus Pandemic 

This information came from the Resonate study, Understanding U.S. Consumer Sentiment During the Coronavirus Pandemic. In it, you’ll find a deep dive into the behaviors, motivations and morale of Americans as we face the immediate and future impact of COVID-19.   

The study surveyed approximately 5,000 U.S. consumers and was scaled to the entire adult population of over 200 million. It will continue to be updated with real-time data over the coming weeks and months. 

Read the full article here.