In the recent report “Customer Targeting: Beyond Demographics and ‘Likes’,” GigaOm Research analyst Paul Sweeting evaluates several obstacles that marketers face when trying to be more relevant to customers. These include:
- Audience targeting and programmatic ad delivery platforms that do not meet the needs of Brand Marketers
- Lack of automation in qualitative insights
- Need for audience profiles that go beyond demographics and online behavior
You can read the full report (registration required): Customer Targeting: Beyond Demographics and “Likes”, an independent report from GigaOm Research.