Report Highlight: GigaOm Research on Customer Targeting

In the recent report “Customer Targeting: Beyond Demographics and ‘Likes’,” GigaOm Research analyst Paul Sweeting evaluates several obstacles that marketers face when trying to be more relevant to customers. These include:

  • Audience targeting and programmatic ad delivery platforms that do not meet the needs of Brand Marketers
  • Lack of automation in qualitative insights
  • Need for audience profiles that go beyond demographics and online behavior

The research also reviews a handful of companies (including Resonate) and how they are going about solving the issues that are holding marketers back.Gigaom-Resonate2

You can read the full report (registration required): Customer Targeting: Beyond Demographics and “Likes”, an independent report from GigaOm Research.

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