While many companies provide static research and generic data or proxies, at Resonate, we reveal the human behind the data, what we call the Human Element. A dynamic, proprietary, 360-degree view of a person that combines core attributes like demographics and psychographics with the values that drive them to choose, support or protest and the motivations that inspire their loyalty, endorsement or abandonment of a brand or cause. With the Human Element, you’re able to get consumers from click to customer faster because you know what’s most important to them right from the start. By understanding the why that underpins what people do, organizations can develop stronger, longer lasting customer relationships that increase customer lifetime value and spark true love of brand. Watch this short video to find out how.
Like what you see? Resonate’s easy-to-use consumer insights platform is ready to go for your teams. It’s time to gain a deeper understanding of your customers and your competitor’s customers. Contact us today.