State of the Consumer

Consumers have more control than ever before over their interaction with brands, products and retailers. In order to acquire and retain the modern shopper, companies need to better understand the dynamics impacting consumers’ shopping behaviors so they can build more resonant products and services. Brands can use consumers’ influential values and behaviors to help them rather than hinder them. To help brands and retailers better understand the emerging dynamics impacting the behavior of modern shoppers, we analyzed four distinct audiences in Resonate’s consumer intelligence platform to give brands and retailers a deeper look at these shoppers.

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