Actions Speak Louder Than Words: Stated Preferences vs. Revealed Preferences
By Kelly Osterhout, Client Strategy & Insight Manager At this year’s AdExchanger Industry Preview, Hilary Mason, data scientist at Accel, made a sharp observation about people’s behavior. According to Mason, […]
Resonate Named “Cool Vendor” in Data-Driven Marketing by Gartner
Recognized for being innovative, intriguing and impactful Reston, VA, May 22, 2014 – Resonate, the only company that empowers marketers to act on why people make decisions, has been named […]