• Tag: Ad Technology

Actions Speak Louder Than Words: Stated Preferences vs. Revealed Preferences

By Kelly Osterhout, Client Strategy & Insight Manager At this year’s AdExchanger Industry Preview, Hilary Mason, data scientist at Accel, made a sharp observation about people’s behavior. According to Mason, users say they prefer to go online mainly to share news articles and pictures. But in reality, they’d rather read celebrity gossip and fool around […]

Resonate Named “Cool Vendor” in Data-Driven Marketing by Gartner

Recognized for being innovative, intriguing and impactful Reston, VA, May 22, 2014 – Resonate, the only company that empowers marketers to act on why people make decisions, has been named a “Cool Vendor” in the April, 22, 2014 Cool Vendors in Data-Driven Marketing report by Gartner, Inc. The report, written by Gartner VP & Distinguished […]