The Launch of Resonate Analytics
By Andy Hunn, COO When we began our journey building Resonate in 2008, we were trying to answer one simple question: how can you understand people online based on their […]
Resonate Named as a Best Place to Work in Virginia
RESTON, VA — (Marketwire – Feb 1, 2013) — Resonate, the only advertising technology company that gives marketers the ability to target audiences based on people’s values, was recently named […]
More Mars/Venus Data That Should Resonate With Super Bowl Advertisers
Jan 31, 2013 By Mike Daly, adotas.com An overwhelming amount of ad execs will tell you that the way they target their ads is based on demographics. We all know […]
Your current insights are insults
Merriam Webster defines insights as “The act or result of apprehending the inner nature of things.” So then why, as with everything else in our online ad ecosystem, does everyone […]
Good News — Facebook CTR Is Down
Should advertisers care whether Facebook overall has a lower CTR than display advertising? Is that what would drive my decision on which channel to spend my online dollars? RealIy, in […]
Like Hope, a Cookie Is Not a Strategy
As the industry’s infatuation with data and all things cookie related continues, and the privacy microscope focuses in on those using cookies to drive their businesses, this conversation is missing […]