Resonate Releases New Analytics Tools To Help Agencies Win New Business and Align Strategy, Creative and Media Teams
Audience Builder and Market Positioning deliver insights about brand’s current and potential clients via access to the nation’s most complete audience understanding platform May 06, 2014 10:45 AM Eastern Daylight […]
Actionable Measurement: Surveying Now Resonates With Google Too
By Chris Cox, Director of Client Strategy & Insight Google recently made headlines in the advertising world by announcing a partnership with comScore. This union will bring comScore’s VCE measurement suite […]
Ripe for Consolidation
You know a market is both over-hyped, and ripe for consolidation when the players in the market itself eagerly announce the arrival of the consolidation, as in today’s announcement of Click […]