Resonate Cited in Forrester Report on Real-Time Interaction Management
A recent Forrester Research report1 highlights the dizzying array of technology choices available to Customer Insights (CI) professionals who seek to develop deeper understanding of their customers and to deliver personalized, relevant […]
Survey Says: What Does the American Dream Mean to You?
By Lauren Kreisberg, Director of Research Applications For many people, the American Dream is the ability for their children to do better than they have done. It’s tied in with […]
Internet Summit 2013
In addition to headliners like Reddit’s Alexis Ohanian and Twitter’s Brent Herd, the best and the brightest from all edges of the technosphere gathered at last week’s Internet Summit in […]
Resonate Launches “Analytics For Agencies” To Help Them Better Serve Clients By Uncovering Consumer Motivations
Strategy and analytics teams can now analyze the reasons why people take action to improve targeting and performance of online advertising November 06, 2013 08:00 AM Eastern Standard Time RESTON, […]
Resonate unveils customer analytics tool
By Sarah Shearman, PRWeek Marketing data software company Resonate has launched a tool for marketing and PR agencies to gain insight about the motivations of their customers. Resonate provides information […]
Resonate’s Analytics Helping Agencies Answer Why Consumers Act
By Tyler Loechner, MediaPost Resonate, a real-time analytics provider, is expected to Wednesday announce the availability of Resonate Analytics for Agencies, their analytics platform. The company says the platform is […]
Resonate Targets Agencies With Motivation Measurement Platform
By Ericka Chickowski, AdExchanger Resonate has debuted a platform that measures consumers’ online motivations to help agencies better target campaigns across mobile, social and video. Dubbed Resonate Analytics for Agencies, the […]
Resonate Significantly Expands Sales Effort to Meet Growing Demand for Motivations-Based Ad Targeting and Analytics
October 10, 2013 09:50 AM Eastern Daylight Time RESTON, Va.–(BUSINESS WIRE)–Resonate, the only marketing intelligence company that delivers media and analytics based on “why” consumers make decisions, has expanded its […]
Data Science + Consumer Insights
This past week, we attended the KDD Conference held in Chicago. The focus this year was on Knowledge Discovery and Data Mining. As this is the premier data science conference […]