Resonate ‘State of the Consumer 2023’ Reveals Large Segment of Consumers Permanently Anxious about Health, Economy
RESTON, Va., Feb. 01, 2023 (GLOBE NEWSWIRE) — Resonate, the leading provider of AI-driven consumer data and intelligence, is sharing its first-of-its-kind look at how Americans will approach everything from what […]
New Banking Data Solution Offers Deeper Customer Understanding, More Efficient Acquisition and Retention
RESTON, Va., Jan. 12, 2023 (GLOBE NEWSWIRE) — Resonate, the leading provider of AI-powered consumer data and intelligence, has launched the Resonate Banking solution with 248 data attributes on the intent, […]
Amazon Clinic: Do Amazon Shoppers Want Telehealth Services? Data Shows…
The pandemic transformed the healthcare industry in many ways, including how patients can receive care. In a world of lockdowns and quarantines, telehealth received a trial by fire. Now that […]
How NBCUniversal Can Tap into its TikTok-Scrolling CTV Audience for the Big Winter Games
Did you know that NBCUniversal has had the rights to air “the big international sports games” in the U.S. since the 1980s?! The times—consumers and TV specifically—have changed plenty since […]
Phone Carriers X Streaming Services: Does Cross-Bundling Align with Consumer Values?
“There are only two ways to make money in business: you can unbundle, or you can bundle.” — Jim Barksdale Deloitte predicts that at least 150 million SVOD (Subscription Video on Demand) services will […]
Nailed It! Two Winning Brand Collaborations and Why They Work, Backed by Data
You’ve probably heard the adage that two heads are better than one. But then I think of powerhouse brand collabs that tanked, like the 2014 partnership between U2 and Apple…yikes. What makes a brand partnership […]
Featured in AW360: How the Latest Consumer Attitudes Will Shape the Season for Retail and Travel Brands
The light at the end of the pandemic tunnel is getting brighter with each passing day, and that tunnel is lined with another type of light – holiday ones. Travel […]
Resonate Introduction Video
While many companies provide static research and generic data or proxies, at Resonate, we reveal the human behind the data, what we call the Human Element. A dynamic, proprietary, 360-degree […]
ANA Interviews Resonate on the Future of Mobile Marketing
Resonate’s CEO, Bryan Gernert, was interviewed by ANA to discuss the future of mobile marketing and real-time mobile strategy. Here are just a few of Gernert’s takeaways for marketers as […]
Profits and Politics: A Data-driven Analysis of Brands Going Political
A recent survey found 57% of consumers buy or boycott products based on a brand’s stance on political or social issues. As companies increasingly enter the political arena through contributions, endorsements and […]