Patriots vs. Eagles: A Tale of Two Fan Bases
Ahead of Sunday’s big game, we wanted to take a look at the real driving forces behind this years AFC and NFC winners… the Patriots and Eagles fans… to see […]
3 Ways to Leverage Consumer Insights to Maximize Your Social Ad Spend
We look at how consumer insights can help improve your social advertising strategy and avoid wasted media spend and lost opportunities. $36 billion. That’s how much marketers will spend globally […]
3 Steps to Data Accuracy Done Right
Not all data is created equal. Earlier in this blog series, we highlighted the prevalence of dirty data and some of the inconsistencies and inaccuracies that exist on even the […]
What Makes Patriots and Falcons Fans Unique? Looking beyond the MVP Quarterbacks
As one of the biggest events for advertisers and football fans approaches, we wanted to dig deeper and use our in-depth attitudinal consumer data to find out who these fans […]
Clorox Taps Resonate’s Insights To Inform Its Digital Content
How do you get a competitive edge when you’re marketing cleaning products? For Erika Lamoreaux, associate director of digital media at The Clorox Company, it started by taking a closer […]
Female Millennials Cite Sharing Experiences, Learning & Knowledge as Top Drivers When Choosing Apparel Retailers
Forever 21, H&M, Urban Outfitters, and Express lead among apparel retailers; Aldo, Steve Madden, Journeys, and DSW top shoe retailers according to new data from Resonate November 05, 2014 08:00 […]
The Power of Audience Discovery
By Kelly Osterhout, Client Strategy & Insight Manager Earlier this year, a banking client enlisted Resonate to help increase checking account sign-ups. The campaign objective was straightforward and the goals […]
Financial Stability, Health & Fitness, and Affluence are Top Motivations for 22.3M Business Travelers
Ritz-Carlton, Four Seasons, and W Hotels lead in preferred business travel accommodations October 01, 2014 08:00 AM Eastern Daylight Time NEW YORK — (BUSINESS WIRE) — Resonate, the only company […]
[INFOGRAPHIC] Family vs. Friends: The Battle for Summer Travel
Whether you’re a parent looking to fill your kid’s summer break or a young professional entering the calmer summer work season, vacation is on the brain. In the past year, […]
Resonate Named “Cool Vendor” in Data-Driven Marketing by Gartner
Recognized for being innovative, intriguing and impactful Reston, VA, May 22, 2014 – Resonate, the only company that empowers marketers to act on why people make decisions, has been named […]