Airbnb Bets on “Belonging.” Will it pay off?
Genitalia controversy aside, the Airbnb makeover spotlights the importance of connecting a brand’s distinct attributes to the motivations of individual consumers. “That is the idea at the core of our […]
Why Consumers Become Customers
By Siobhan Miller, Director of Product Management, Marketing Analytics Embrace the “Why” If you’ve spent any significant time around preschoolers, you’ll know that few things are as hilarious and cringe-worthy […]