[Infographic] 3 Things the Travel Industry Needs to Know about Their Business Clientele
Traveling for work is a large part of many people’s jobs. And the experience alone can range from completely enjoyable to downright frustrating. It’s up to travel companies to set […]
[INFOGRAPHIC] Family vs. Friends: The Battle for Summer Travel
Whether you’re a parent looking to fill your kid’s summer break or a young professional entering the calmer summer work season, vacation is on the brain. In the past year, […]
Resonate Named “Cool Vendor” in Data-Driven Marketing by Gartner
Recognized for being innovative, intriguing and impactful Reston, VA, May 22, 2014 – Resonate, the only company that empowers marketers to act on why people make decisions, has been named […]
Resonate Offers New Marketer Software Package
By Steve McClellan, Mediapost Analytics and media company Resonate has upgraded its software package for marketers with a suite of enhanced market-positioning tools that tap into the company’s massive consumer […]
Breakfast Made Me Do It
They say not to sweat the small stuff. Yet, it’s in how we deal with the small stuff that speaks volumes to our character and values. Take something simple like […]
Survey Says: The Value of Data Clean-Up
By Lauren Kreisberg, Research Director Ah, spring cleaning! Every once in a while it’s nice to conduct a grand cleanout – whether it’s at home, at work, or in a […]
Behind the Scenes on Beauty Brands
“Nature gives you the face you have at twenty; it is up to you to merit the face you have at fifty.” – Coco Chanel The beauty of today’s women […]
Direct Match from Resonate Allows Brands to Understand and Act on the Motivations of Offline Customers in the Online World
Brands can now improve customer retention by using CRM data to understand what makes those customers take action and target them through online advertising campaigns RESTON, Va.— (BUSINESS WIRE) — […]
Resonate Reports 428% Growth in Brand Revenue as Advertisers Seek Deeper Emotional Connections with Consumers
Company’s continued growth spurred by marketer’s need to understand consumer motivations; Number of customers grows more than 500 percent RESTON, Va.— (BUSINESS WIRE) — Resonate, the only company that empowers […]
RESONATE PRODUCES CONSUMER ANALYTICS BASED ON PERSONAL VALUES, INSTEAD OF DEMOGRAPHICS
By Omar Akhtar, The Hub Why do people buy the things they do? Till now, most brands were only able to predict consumer buying habits based on demographic information such […]