Survey Says: What Motivates Travelers
By Lauren Kreisberg, Director of Research Applications Our latest survey release includes information about travel, specifically hotel and airline services and providers. Noting some interesting dynamics in the current travel […]
Actions Speak Louder Than Words: Stated Preferences vs. Revealed Preferences
By Kelly Osterhout, Client Strategy & Insight Manager At this year’s AdExchanger Industry Preview, Hilary Mason, data scientist at Accel, made a sharp observation about people’s behavior. According to Mason, […]