How to Reach Consumers in Their ‘Content Cocoons’
This column, written by Pat LaPointe EVP at Resonate, originally appeared in Advertising Age – published on August 19, 2015. Stanford professor Itamar Simonson talks about a conundrum that hits today’s […]
Insightful Content, Successful Marketing
By Erika Goedrich, Product Manager Companies are producing more and more content to further promote themselves, their products, and their professional agendas to others. There is a growing need for […]
Internet Summit 2013
In addition to headliners like Reddit’s Alexis Ohanian and Twitter’s Brent Herd, the best and the brightest from all edges of the technosphere gathered at last week’s Internet Summit in […]