Have a Plan for Adding New Services? We’ve Got One For You
There’s been a steady drumbeat of technology IPOs this year, with staggering valuations of software stocks. Recent IPOs are up an average of 28% in the last month alone versus […]
Customer Success is the New Customer Centricity – The 7 step Customer Success Strategy for Martech Companies
It’s surprising that customer centricity is such a buzzword these days. How did we lose focus on customers so much that paying attention to them became a major competitive advantage? […]
Report Highlight: GigaOm Research on Customer Targeting
In the recent report “Customer Targeting: Beyond Demographics and ‘Likes’,” GigaOm Research analyst Paul Sweeting evaluates several obstacles that marketers face when trying to be more relevant to customers. These […]
Contextual Marketing and the “Always Addressable Customer”
By Siobhan Miller, Director of Product Management, Marketing Analytics In the past two weeks, I’ve been eagerly awaiting a rather small refund (but a refund!) from Uncle Sam. I’ve checked […]