Data Provider Carnival Games
Episode 1: Step Right Up “Step right up and try your luck,” is a phrase employed by carnival barkers everywhere. It’s the ultimate call to action, suggesting your skill and […]
3 Steps to Data Accuracy Done Right
Not all data is created equal. Earlier in this blog series, we highlighted the prevalence of dirty data and some of the inconsistencies and inaccuracies that exist on even the […]
Putting 3rd Party Data Providers to the Test
I was surprised to learn I could be so many people at one time! Disclosure: This is an actual experiment you can try for yourself. We’ll give you some links […]
Deloitte Study Reveals Consumer Marketing Data’s Dirty Little Secrets
Take it from Deloitte: What 3rd Party Data Providers & Exchanges Aren’t Telling You Unless you are in direct response advertising, one could argue that “Precision” should be one of […]
The Data Food Court Experience
Last time I talked about the recent trends of Farm to Table dining as it relates to data selection for marketers to create yummy marketing. Today, I’m going to focus […]
Report Highlight: GigaOm Research on Customer Targeting
In the recent report “Customer Targeting: Beyond Demographics and ‘Likes’,” GigaOm Research analyst Paul Sweeting evaluates several obstacles that marketers face when trying to be more relevant to customers. These […]
Behind the success of the winning 2015 Super Bowl Ads
The Super Bowl is well established as the most anticipated event of the year, but 2015 took its popularity to a new level – with over 114 million people tuning […]
Coffee Competition: The real difference between Seahawks and Patriots Fans
As America gears up for Super Bowl Sunday, team banter has flooded our newsfeeds, airwaves, and living rooms. From “Deflategate” to Seattle’s winning streak, there is no shortage of speculation […]
Survey Says: The Value of Data Clean-Up
By Lauren Kreisberg, Research Director Ah, spring cleaning! Every once in a while it’s nice to conduct a grand cleanout – whether it’s at home, at work, or in a […]
Survey Says: Understanding Common Core
By Lauren Kreisberg, Research Director I’m pleased to announce Resonate’s release of our newest wave of data, collected in late November/early December 2013. I’m also excited to introduce our inaugural […]