TubeMogul and Resonate Partner to Offer Values-Based Ad Targeting
Brands can achieve higher completion rates by understanding the motivations that drive its viewers. By Troy Dreier, StreamingMedia November 18, 2013 – Demographic targeting is nothing new for online video, […]
Your current insights are insults
Merriam Webster defines insights as “The act or result of apprehending the inner nature of things.” So then why, as with everything else in our online ad ecosystem, does everyone […]
The Marriage of Creative and Data
A few weeks ago, I presented the problem in the industry in servicing brands: ‘The Death of Creative at the Hands of Data ‘. If we’ve lost our focus around the importance […]
The Death of Creative at the Hands of Data
“More product is moved through emotion than rational fact. Advertising is the process of changing attitudes.” This quote from Randall Rothenberg, President of the IAB, was part of a presentation […]
Got Scale?
DSPs. DMPs. SSPs. RTB. Somewhere in this alphabet soup there is supposed to be an easier way for advertisers to buy the online media they want, targeted to the online […]
Like Hope, a Cookie Is Not a Strategy
As the industry’s infatuation with data and all things cookie related continues, and the privacy microscope focuses in on those using cookies to drive their businesses, this conversation is missing […]