Amazon Knows Why People Buy
Originally published in Internet Retailer Consumers who shop at Amazon are impulse buyers interested in self-image, and that’s particularly true of the younger ones. Those who don’t shop on Amazon […]
Why Consumers Become Customers
By Siobhan Miller, Director of Product Management, Marketing Analytics Embrace the “Why” If you’ve spent any significant time around preschoolers, you’ll know that few things are as hilarious and cringe-worthy […]
Putting a Bow on 2013
Back in February, we boldly predicted that 2013 would be “the year that ad targeting would shift gears.” Let’s play Monday morning QB and see how we faired in those […]
Defining Customer Insights
The next time someone offers “consumer insights,” consider this definition recently provided by Helen Edwards: “Consumer Insight: a revelatory breakthrough in your understanding of people’s lives that directs you to […]
Lessons from the iMedia InFocus Summit
Thanks to all who made the Resonate sponsored kick-off at iMedia InFocus Summit in Chicago a success. The theme of “What Women Want from Brands” could not have been more relevant. […]
More Mars/Venus Data That Should Resonate With Super Bowl Advertisers
Jan 31, 2013 By Mike Daly, adotas.com An overwhelming amount of ad execs will tell you that the way they target their ads is based on demographics. We all know […]