Brand Safe Environments: Why That Matters and How to Find Them
It’s Monday on the Internet. Do you know where your ads are? Imagine this scenario. You are running a paid digital advertising campaign that promotes your content, which outlines critical […]
Marketers’ Digital Ad Spend to Increase in 2017: How to Make the Most of It
While the new year settles in, it’s an apt time for brand marketers and agencies to look back at 2016 and project ahead into 2017. As we recently noted, marketing […]
Debunking 3 Myths Preventing Campaigns From Embracing Digital Ads
Article originally published in Campaigns & Elections By Bryan Gernert, Resonate CEO Following the 2012 election, “big data and digital” was the post mortem no one could avoid. Pundits and […]