Learn How Real-Time Voter Intelligence Won the Persuadables in NE-2
Love it or hate it, the electoral college presents a strategic opportunity for targeting on a granular level as candidates focus on securing 270 electoral votes. States, including Nebraska, represent […]
Enticing the Independent Vote: What Lessons Can Both Parties Learn After 2020?
Outdated voter files don’t paint a true picture of the American electorate. What can both Democrats and Republicans learn after 2020 to connect with Independents and moderates? Voter turnout is […]
How Automation Could Replace Campaign Staffers
Campaigns may be the next industry to see its staffing requirements changed significantly thanks to automation. In 2016 and beyond, large, centralized data teams will become less important than the […]
Ohio Swing Voters Are More Closely Aligned with Democratic Issues, According to Resonate Study
Economics, Healthcare, Job Creation and Entitlements are top issues for Ohio voters August 22, 2014 08:04 AM Eastern Daylight Time RESTON, Va.— (BUSINESS WIRE) — Resonate, the only company that […]
Democrats Try To Pair Rising Minority Tide With Swing White Voters
Article originally appeared on The Atlanta Journal-Constitution By Greg Bluestein and Daniel Malloy – The Atlanta Journal-Constitution Georgia’s rising minority populations improve Democrats’ chances to break the Republican grip on statewide offices this year, […]
The Election and Digital Advertising
As the pundits and strategists wax poetic about Tuesday’s election results, and what they mean for each party, one thing is clear. This year’s election was a game-changer for digital […]
Where Door-to-Door and Digital Collide
Last Sunday, as I was enjoying doing absolutely nothing, my doorbell rang. Naturally, I assumed it was a salesperson. My husband hates salespeople, but I’m a little more sympathetic, having […]
What President Obama Didn’t Teach Us About Facebook
President Obama’s election generated a huge upsurge in online advertising as a tool by political and advocacy organizations. “Obama the Brand” became the mantra de jour on Madison Avenue. And […]