Life After Facebook Partner Categories: How to Achieve Efficient, Effective Targeting
There’s no doubt that the current privacy-sensitive environment is creating enormous challenges for marketers universally. Threatening, bad players, have caused increased scrutiny of all third-party data providers and marketers are […]
People and Platforms: Creating Emotional Connections for Brands with Resonate Social
By Marc Johnson, CMO Social media is ubiquitous. This year alone, 77% of U.S. marketers plan to spend more money on social channels, according to a recent report from Forrester. However, with […]
Resonate Social Adds a New Dimension to Facebook Advertising
For the first time, marketers can understand and act on the motivations of Facebook users. RESTON, Va.— (YAHOO FINANCE) — Resonate, the only company that empowers marketers to act on […]
The Election and Digital Advertising
As the pundits and strategists wax poetic about Tuesday’s election results, and what they mean for each party, one thing is clear. This year’s election was a game-changer for digital […]
What President Obama Didn’t Teach Us About Facebook
President Obama’s election generated a huge upsurge in online advertising as a tool by political and advocacy organizations. “Obama the Brand” became the mantra de jour on Madison Avenue. And […]
Good News — Facebook CTR Is Down
Should advertisers care whether Facebook overall has a lower CTR than display advertising? Is that what would drive my decision on which channel to spend my online dollars? RealIy, in […]