New Resonate AI-Powered Insurance Data Solution Offers Greater Insight into Customer Preferences for More Efficient, Effective Acquisition, Upselling and Retention
AI-Powered Consumer Data & Intelligence Firm’s Unique, ‘Whole Human’ Insurance Data Set Provides Insights into Purchase Intent, Behaviors, and Values Connected to 230M Consumer Profiles Resonate, the leading provider of […]
5 Insights on Bank Switchers with an Eye on Digital Banking
21% of Americans use online-only banking. And, of the 140 million who use a traditional bank, less than 50% primarily use its services in person. With digital banking on the […]
New Banking Data Solution Offers Deeper Customer Understanding, More Efficient Acquisition and Retention
RESTON, Va., Jan. 12, 2023 (GLOBE NEWSWIRE) — Resonate, the leading provider of AI-powered consumer data and intelligence, has launched the Resonate Banking solution with 248 data attributes on the intent, […]
Robinhood Retail Investors: A Deep Dive into the Wall Street Disruptors
Remember when Redditors and ‘Average Joe’ retail investors banded together to almost quadruple GameStop’s stock price, sending Wall Street bros betting against the struggling video game retailer into a tizzy? […]
Featured in The Financial Brand: Financial Marketers Have a Big Opportunity to Snag Frustrated Consumers
The Financial Brand Editor Bill Streeter covered in his recent article, Financial Marketers Have a Big Opportunity to Snag Frustrated Consumers, the shift banks are facing in customer relationships. While typically […]
[Report] 3 Keys for 2021 Bank Marketing Success, 4 Audiences to Target
:et’s talk 2021 bank marketing. We’re almost one quarter into the year and it’s time to step back and assess whether our annual plans have set us up for success. […]
Featured In The Financial Brand: How Bank Marketers Should Respond Now
In an article published this week in The Financial Brand, Steve Touhill, Executive Director, Client Services at Resonate, writes that consumers currently not only want to feel safe physically but […]
[Infographic] Who’s Switching Banks and Why
Banks have traditionally led innovation in their industry, offering consumers a lot of new ways to manage their money. But with 11.1 million consumers planning to switch banks in the next […]
Visa, Mastercard, Discover and American Express Credit Card Holders: A Deep Dive Analysis
We took a look at credit card holders of the four major networks to identify the differences in their preferences and consumer behaviors. While American Express, Discover, Mastercard and Visa […]
How ‘Big Data’ Analysts are Counting on Your Vote
Gary Sherwood, vice-president of client solutions at Resonate, says it reaches 90 per cent of US adults online, and can analyse 7,000 of their different “attributes”, including “demographics, media consumption, values, and […]