Resonate Unveils Privacy-Preserving Insights Solution, Enabling Marketers to Continue Personalized, Cross-Channel Engagement in a Privacy-First World
New Solution Gives Resonate a Competitive Edge in the Race to Accommodate Evolving Privacy Regulations and Google’s Planned Deprecation of Third-Party Cookies in 2022 RESTON, Va., March 15, 2021 (GLOBE […]
YouTube Changes: The Details and What It Means to Agencies and Advertisers
In a significant, but quiet announcement published on Google’s Inside AdWords blog, Google released plans to limit the use of cookies and pixels on YouTube and remove the option for […]
Resonate Partners with Google to Launch YouTube Social Media Video Offering Across both Desktop and Mobile
Reston, VA – October 19, 2016 – Resonate, a leading provider of consumer intelligence-to-activation software, today announced its latest social media offering with the integration with YouTube video. For the […]
Survey Says: The Gut Dictates the Vote
By Lauren Kreisberg, Research Director We here at Resonate use our research data to understand the many roles people play in life – the voter, the consumer, the citizen, and […]
Contextual Marketing and the “Always Addressable Customer”
By Siobhan Miller, Director of Product Management, Marketing Analytics In the past two weeks, I’ve been eagerly awaiting a rather small refund (but a refund!) from Uncle Sam. I’ve checked […]
Actionable Measurement: Surveying Now Resonates With Google Too
By Chris Cox, Director of Client Strategy & Insight Google recently made headlines in the advertising world by announcing a partnership with comScore. This union will bring comScore’s VCE measurement suite […]