New Resonate AI-Powered Insurance Data Solution Offers Greater Insight into Customer Preferences for More Efficient, Effective Acquisition, Upselling and Retention
AI-Powered Consumer Data & Intelligence Firm’s Unique, ‘Whole Human’ Insurance Data Set Provides Insights into Purchase Intent, Behaviors, and Values Connected to 230M Consumer Profiles Resonate, the leading provider of […]
Reveal the Human Element of Consumers to Accelerate Growth in 2023
Going beyond demographics to get to the core of US consumer sentiment is the key to success in 2023. If your marketing team collects only surface-level data – gender, HHI, […]
Unlocking the Elusive Consumer WHY
A look at how marketers can move beyond basic demographics and behavioral data to explore the human elements of their customers & prospects and create superior brand experiences. Do you […]
Data Provider Carnival Games
Episode 1: Step Right Up “Step right up and try your luck,” is a phrase employed by carnival barkers everywhere. It’s the ultimate call to action, suggesting your skill and […]
3 Steps to Data Accuracy Done Right
Not all data is created equal. Earlier in this blog series, we highlighted the prevalence of dirty data and some of the inconsistencies and inaccuracies that exist on even the […]
Facing the DMP Data Marketplace Yard Sale
So many choices, so many sellers and you never know if what you picked is any good… Have you ever been to a neighborhood yard sale? Wandering aimlessly from house […]
Putting 3rd Party Data Providers to the Test
I was surprised to learn I could be so many people at one time! Disclosure: This is an actual experiment you can try for yourself. We’ll give you some links […]
Deloitte Study Reveals Consumer Marketing Data’s Dirty Little Secrets
Take it from Deloitte: What 3rd Party Data Providers & Exchanges Aren’t Telling You Unless you are in direct response advertising, one could argue that “Precision” should be one of […]
It’s Time to Look Beyond Demographics When Targeting Millennials
Marketers who have based their messaging strategies on demographic data alone are wasting millions of dollars trying to reach Millennials like my friend Arnold and me. Today most marketers treat […]
Advertiser’s Mandate In The Age Of Ad Blocking: Blend In
This column, written by Pat LaPointe EVP at Resonate, originally appeared in MediaPost – Media Daily News September 9, 2015. Consumers are increasingly constructing their own digital “content cocoons.” From their […]