Behind the success of the winning 2015 Super Bowl Ads
The Super Bowl is well established as the most anticipated event of the year, but 2015 took its popularity to a new level – with over 114 million people tuning […]
Coffee Competition: The real difference between Seahawks and Patriots Fans
As America gears up for Super Bowl Sunday, team banter has flooded our newsfeeds, airwaves, and living rooms. From “Deflategate” to Seattle’s winning streak, there is no shortage of speculation […]
Resonate Is Again Among Fastest Growing Private U.S. Companies Ranked by Inc. 5000
Company honored for third consecutive year based on consistent growth August 21, 2014 11:11 AM Eastern Daylight Time RESTON, Va.–(BUSINESS WIRE)–Resonate, the only company that delivers analytics and media based […]
White Paper: Motivations in the Marketing Mix
What’s the difference between a consumer and a customer? Motivation.
A Marketer…Who Is a Mom
By Kellye Wishard, Marketing Director As a marketer, working for Resonate is something of a dream come true. I have access to incredible insights about people that takes personalized experiences […]
Why Consumers Become Customers
By Siobhan Miller, Director of Product Management, Marketing Analytics Embrace the “Why” If you’ve spent any significant time around preschoolers, you’ll know that few things are as hilarious and cringe-worthy […]
Resonate Offers New Marketer Software Package
By Steve McClellan, Mediapost Analytics and media company Resonate has upgraded its software package for marketers with a suite of enhanced market-positioning tools that tap into the company’s massive consumer […]
Behind the Scenes on Beauty Brands
“Nature gives you the face you have at twenty; it is up to you to merit the face you have at fifty.” – Coco Chanel The beauty of today’s women […]
8 Similarities Between Olympics Viewers and Olympians
Though it’s hard to rival the popularity of Vancouver’s live games four years ago, the 2014 Winter Olympics in Sochi still experienced notable viewership. In addition to feelings of patriotism […]
Resonate Social Adds a New Dimension to Facebook Advertising
For the first time, marketers can understand and act on the motivations of Facebook users. RESTON, Va.— (YAHOO FINANCE) — Resonate, the only company that empowers marketers to act on […]