Putting a Bow on 2013
Back in February, we boldly predicted that 2013 would be “the year that ad targeting would shift gears.” Let’s play Monday morning QB and see how we faired in those […]
Hello Digital Pharma East
Today marks the start of the 7th Annual Digital Pharma East Conference – the principle event in life science marketing. The forum is the primo outlet for marketing strategists and professionals […]
Resonate Named as a Best Place to Work in Virginia
RESTON, VA — (Marketwire – Feb 1, 2013) — Resonate, the only advertising technology company that gives marketers the ability to target audiences based on people’s values, was recently named […]
We Are Not Alone
Anytime you’re breaking new ground, it is hard to figure out exactly how to tell your story. You are creating something new and innovative, but how do you make it […]
Now We Need the Power of Why
For, far too long marketers haven’t been asking enough questions about the consumer. Their age, income and what they do online are all interesting to know and do provide a […]
Ripe for Consolidation
You know a market is both over-hyped, and ripe for consolidation when the players in the market itself eagerly announce the arrival of the consolidation, as in today’s announcement of Click […]