• Tag: Motivation based targeting

Resonate transforms the data marketplace with rAI

New Resonate AI-Powered Insurance Data Solution Offers Greater Insight into Customer Preferences for More Efficient, Effective Acquisition, Upselling and Retention

AI-Powered Consumer Data & Intelligence Firm’s Unique, ‘Whole Human’ Insurance Data Set Provides Insights into Purchase Intent, Behaviors, and Values Connected to 230M Consumer Profiles Resonate, the leading provider of […]

Resonate transforms the data marketplace with rAI

Resonate ‘State of the Consumer 2023’ Reveals Large Segment of Consumers Permanently Anxious about Health, Economy

RESTON, Va., Feb. 01, 2023 (GLOBE NEWSWIRE) — Resonate, the leading provider of AI-driven consumer data and intelligence, is sharing its first-of-its-kind look at how Americans will approach everything from what […]

Resonate transforms the data marketplace with rAI

New Banking Data Solution Offers Deeper Customer Understanding, More Efficient Acquisition and Retention

RESTON, Va., Jan. 12, 2023 (GLOBE NEWSWIRE) —  Resonate, the leading provider of AI-powered consumer data and intelligence, has launched the Resonate Banking solution with 248 data attributes on the intent, […]

Why Consumers Become Customers

By Siobhan Miller, Director of Product Management, Marketing Analytics Embrace the “Why” If you’ve spent any significant time around preschoolers, you’ll know that few things are as hilarious and cringe-worthy […]

Insightful Content, Successful Marketing

By Erika Goedrich, Product Manager Companies are producing more and more content to further promote themselves, their products, and their professional agendas to others. There is a growing need for […]

Motivation-based Targeting Comes to Video Ads

Online video marketing firm, TubeMogul, has sought the consumer insight services of Resonate to help it more accurately place media in front of the eyes of consumers. By Simon Holland, […]

Resonate, TubeMogul Partner To Bring New Type Of Targeting To Online Video

By Tyler Loechner, MediaPost Adding to the already packed list of “something-based targeting,” TubeMogul and Resonate have announced a partnership that will bring “motivation-based targeting” to online video advertising. The companies […]

Resonate and TubeMogul Team Up to Deliver Industry First: Motivations-Based Targeting for Online Video Advertising

Campaigns that target on why people take action outperform benchmarks for video completion rates   Reston, VA, and Emeryville, CA, November 18, 2013 – Resonate, the only company that empowers […]