White Paper: Motivations in the Marketing Mix
What’s the difference between a consumer and a customer? Motivation.
Actions Speak Louder Than Words: Stated Preferences vs. Revealed Preferences
By Kelly Osterhout, Client Strategy & Insight Manager At this year’s AdExchanger Industry Preview, Hilary Mason, data scientist at Accel, made a sharp observation about people’s behavior. According to Mason, […]
Survey Says: What Does the American Dream Mean to You?
By Lauren Kreisberg, Director of Research Applications For many people, the American Dream is the ability for their children to do better than they have done. It’s tied in with […]