• Tag: Personal Values

Online Privacy: A Contradiction Driven by Personal Values

Two recent news events had us thinking about consumer attitudes towards online privacy. The first event: the recent congressional passage of the USA Freedom Act, which followed the expiration of […]

Resonate Adds Audience Building and Market Positioning to Analytics Platform, Empowering CMOs and Brand Managers to Match Messaging, Products and Services with Consumer Motivations

Direct access to the nation’s largest research and analytics platform goes beyond segmentation and opens the door to true personalization. April 10, 2014 08:22 AM Eastern Daylight Time SAN FRANCISCO […]