• Tag: Politics and Advocacy

The Internet Caucuses First: Online Engagement and the February 7 Debate

As pundits and political junkies watched the New Hampshire primary results roll in on the evening of Tuesday, February 11, many were surprised to watch Senator Amy Klobuchar of Minnesota cement her position among the top candidates. However, for those who had been carefully following online engagement before and after the February 7 debate in […]

Democratic Debate #4: The Results Are In…

Resonate’s AI-driven voter insights drawn from best-in-class survey research and analyzing both online and offline behaviors, reveals a dynamic, nuanced picture of the American electorate. Resonate’s insights go beyond an analysis of the static voter file or other third-party data. Unlike traditional polling, the Resonate insights factor in not only what people say, but what […]

Democratic Debate #2: The Results Are In…

Democratic Debate #2: The Results Are In… Resonate’s AI-driven voter insights combined with best-in-class survey research and monitoring both online and offline behaviors reveals a dynamic, nuanced picture of the American electorate. Resonate’s insights go beyond an analysis of the static voter file combined with third-party data. Unlike traditional polling, the Resonate platform not only […]

Resonate Wins Reed Award for “Best Application of Artificial Intelligence or Machine Learning”

At the annual Reed Awards in Charleston, South Carolina, Campaigns & Elections awarded Resonate the prestigious Reed Award for “Best Application of Artificial Intelligence or Machine Learning.” The Reeds, named after Campaigns & Elections founder Stanley Foster Reed, “embody excellence in political campaigning, campaign management, political consulting and political design.” Judged by a panel of […]

How Big Data Can Drive U.S. House Battleground Wins

As a follow-up to our most recent blog on the U.S. Senate midterm outlook, we wanted to assess the state of the U.S. House heading into a pivotal midterm year and the role big data will play in battleground victories this cycle. A Fiercely Competitive Midterm Landscape Both parties’ quest for control of the House […]

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Breaking Down the Alabama Conservative Media Bubble

Deep in the Heart of Dixie is an online conservative media bubble made up of nearly half a million Alabamians. The individuals encompassed by this media bubble have at least one thing in common: the majority of news and facts they consume – in general as well as specifically in regards to allegations against Republican […]

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Resonate Interviewed on Digital Politics Podcast: Digital Campaign Trends to Watch in 2018

This week, Resonate’s Gary Sherwood (VP Client Solutions, Politics & Advocacy) was interviewed on the Digital Politics Podcast. In his conversation with E-Voter Institute’s Karen Jagoda, Sherwood stressed the significant role digital will play in persuading voters and winning elections in the 2018 midterms.

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C&E Interviews Resonate: Digital Ad Targeting Ahead of the 2018 Midterms

Following a Campaigns & Elections panel focusing on digital advertising ahead of the 2018 elections, Resonate’s Gary Sherwood sat down for a one-on-one interview with Campaigns & Elections to dive deeper into voter media trends and how campaigns can leverage digital to identify, target and persuade niche audiences in competitive landscapes.

Optimizing Political & Advocacy Email

Optimizing Political & Advocacy Email: driving donations, conversions, and ballot decisions

As the ground hardens and leaves turn, the lights in the campaign war room have flickered on. With just over a year from the 2018 midterm elections, strategists are re-visiting the drawing board looking to sharpen their existing tools and make decisions on new solutions to help pave the path to victory next fall. While […]

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Profits and Politics: A Data-driven Analysis of Brands Going Political

A recent survey found 57% of consumers buy or boycott products based on a brand’s stance on political or social issues. As companies increasingly enter the political arena through contributions, endorsements and public stances on controversial issues, understanding where customers stand on the ideological spectrum becomes critical. The reality is 100% of the business outweighs 50% of the […]