The Buzz and the Buyers: iPhone X vs. Galaxy Note 8
Resonate’s Senior Analytics Manager, Kevin Shea, takes a look at the data behind the highly anticipated iPhone X release to see how it’s really stacking up in the market compared […]
Report Highlight: GigaOm Research on Customer Targeting
In the recent report “Customer Targeting: Beyond Demographics and ‘Likes’,” GigaOm Research analyst Paul Sweeting evaluates several obstacles that marketers face when trying to be more relevant to customers. These […]
Survey Says: What Does the American Dream Mean to You?
By Lauren Kreisberg, Director of Research Applications For many people, the American Dream is the ability for their children to do better than they have done. It’s tied in with […]
Why Consumers Become Customers
By Siobhan Miller, Director of Product Management, Marketing Analytics Embrace the “Why” If you’ve spent any significant time around preschoolers, you’ll know that few things are as hilarious and cringe-worthy […]
Resonate Offers New Marketer Software Package
By Steve McClellan, Mediapost Analytics and media company Resonate has upgraded its software package for marketers with a suite of enhanced market-positioning tools that tap into the company’s massive consumer […]
Resonate’s Prediction on Growing ACA Support Confirmed
By Michael Horn, Vice President of Research Starting last month, Resonate began presenting new research suggesting that public support for ACA/Obamacare was on the upswing, and we were met with some […]
Survey Says: The Value of Data Clean-Up
By Lauren Kreisberg, Research Director Ah, spring cleaning! Every once in a while it’s nice to conduct a grand cleanout – whether it’s at home, at work, or in a […]
Who Says Pirates Don’t Have Values?
In anticipation of International Talk Like a Pirate Day, Resonate conducted a special wave of research (“13rrrrr”) to identify the values of these kings of the sea, to make our impressions (of them) […]