• Tag: Resonate Analytics

Resonate Raises $8 Million in Growth Capital

Resonate Raises $8 Million in Growth Capital Led by Argentum

Funding Fuels Growth and Further Innovation of its Market-Leading Real-Time Consumer Intelligence Platform for B2C Marketers RESTON, VA – November 7, 2017 – Resonate, a leading provider of SaaS-enabled real-time consumer intelligence and engagement solutions, announced today that it has raised $8 million in growth capital, in a round led by NYC-based private equity firm Argentum […]

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Customize Your Baseline Audience: Effectively Compare Website Visitors to Your Target Audience

Here’s a scenario to consider: let’s say that you’re a trendy apparel company whose target audience is young women between the ages of 18-34. As we discussed previously, tagging your website with a Resonate Tag provides you with insights on your website visitors. Understanding your website visitors and viewing insights on what makes them unique compared […]

Resonate Expands Unique Big Data Solutions To Deliver Richer Audience Insights In Auto, Financial, Travel, and Media Sectors

Reston, VA, SEPTEMBER 22, 2015 Resonate – the data and technology company – today announced a 50% expansion of its flagship platform, which now contains even more valuable attributes for audience insights, planning and targeting. The Resonate Analytics platform now offers more than 7,000 unique consumer attributes which enable communications experts to understand not just what […]

The Power of Audience Discovery

By Kelly Osterhout, Client Strategy & Insight Manager Earlier this year, a banking client enlisted Resonate to help increase checking account sign-ups. The campaign objective was straightforward and the goals measurable – classic direct response. But what became increasingly clear as we delved into the bank’s existing metrics and performance – specifically their low website […]

Traditional Political and Advocacy Targeting Limitations Eliminated with Launch of Resonate Analytics

Next Generation Audience Understanding and Engagement Include Motivations and Issues Positions, Building on Traditional Demographic & Behavior Filters May 14, 2014 08:04 AM Eastern Daylight Time RESTON, Va. — (BUSINESS WIRE) — Resonate, the only company that empowers political campaigns and issue advocacy organizations to act on why people make decisions, today rolled out Resonate […]

A Marketer…Who Is a Mom

By Kellye Wishard, Marketing Director As a marketer, working for Resonate is something of a dream come true. I have access to incredible insights about people that takes personalized experiences to a whole new level. (And you, too, could have access to these insights with Resonate Analytics. Sorry, shameless plug.  I had to!) But it’s […]

Resonate Releases New Analytics Tools To Help Agencies Win New Business and Align Strategy, Creative and Media Teams

Audience Builder and Market Positioning deliver insights about brand’s current and potential clients via access to the nation’s most complete audience understanding platform May 06, 2014 10:45 AM Eastern Daylight Time NEW YORK — (BUSINESS WIRE) — Resonate, the only company that empowers marketers to understand and act on why people make decisions, today added Audience […]

Why Consumers Become Customers

By Siobhan Miller, Director of Product Management, Marketing Analytics Embrace the “Why” If you’ve spent any significant time around preschoolers, you’ll know that few things are as hilarious and cringe-worthy as a 4-year-old on a quest to answer who, what, where and when. Those are the easy ones to answer, the ones you can finagle […]

Resonate Adds Audience Building and Market Positioning to Analytics Platform, Empowering CMOs and Brand Managers to Match Messaging, Products and Services with Consumer Motivations

Direct access to the nation’s largest research and analytics platform goes beyond segmentation and opens the door to true personalization. April 10, 2014 08:22 AM Eastern Daylight Time SAN FRANCISCO — (BUSINESS WIRE) — Resonate, the only company that empowers marketers to understand and act on why people make decisions, announced it is adding Audience Builder […]

Direct Match from Resonate Allows Brands to Understand and Act on the Motivations of Offline Customers in the Online World

Brands can now improve customer retention by using CRM data to understand what makes those customers take action and target them through online advertising campaigns RESTON, Va.— (BUSINESS WIRE) — Resonate, the only company that empowers marketers to act on why people make decisions, today launched Direct Match, giving brands insight into the values, attitudes […]