The Data Shows…Paramount+ and Paramount Network Audiences are Actually Quite Different
We’re entering a new year, and cord-cutters have yet to kill cable. TV advertisers, however, face new challenges from the pandemic-driven streaming boom to the phasing out of 3rd party cookies. Media companies know […]
Resonate Raises $8 Million in Growth Capital Led by Argentum
Funding Fuels Growth and Further Innovation of its Market-Leading Real-Time Consumer Intelligence Platform for B2C Marketers RESTON, VA – November 7, 2017 – Resonate, a leading provider of SaaS-enabled real-time consumer […]
Customize Your Baseline Audience: Effectively Compare Website Visitors to Your Target Audience
Here’s a scenario to consider: let’s say that you’re a trendy apparel company whose target audience is young women between the ages of 18-34. As we discussed previously, tagging your website […]
Resonate Expands Unique Big Data Solutions To Deliver Richer Audience Insights In Auto, Financial, Travel, and Media Sectors
Reston, VA, SEPTEMBER 22, 2015 Resonate – the data and technology company – today announced a 50% expansion of its flagship platform, which now contains even more valuable attributes for audience […]
The Power of Audience Discovery
By Kelly Osterhout, Client Strategy & Insight Manager Earlier this year, a banking client enlisted Resonate to help increase checking account sign-ups. The campaign objective was straightforward and the goals […]
Traditional Political and Advocacy Targeting Limitations Eliminated with Launch of Resonate Analytics
Next Generation Audience Understanding and Engagement Include Motivations and Issues Positions, Building on Traditional Demographic & Behavior Filters May 14, 2014 08:04 AM Eastern Daylight Time RESTON, Va. — (BUSINESS […]
A Marketer…Who Is a Mom
By Kellye Wishard, Marketing Director As a marketer, working for Resonate is something of a dream come true. I have access to incredible insights about people that takes personalized experiences […]
Resonate Releases New Analytics Tools To Help Agencies Win New Business and Align Strategy, Creative and Media Teams
Audience Builder and Market Positioning deliver insights about brand’s current and potential clients via access to the nation’s most complete audience understanding platform May 06, 2014 10:45 AM Eastern Daylight […]
Why Consumers Become Customers
By Siobhan Miller, Director of Product Management, Marketing Analytics Embrace the “Why” If you’ve spent any significant time around preschoolers, you’ll know that few things are as hilarious and cringe-worthy […]
Resonate Adds Audience Building and Market Positioning to Analytics Platform, Empowering CMOs and Brand Managers to Match Messaging, Products and Services with Consumer Motivations
Direct access to the nation’s largest research and analytics platform goes beyond segmentation and opens the door to true personalization. April 10, 2014 08:22 AM Eastern Daylight Time SAN FRANCISCO […]