How NBCUniversal Can Tap into its TikTok-Scrolling CTV Audience for the Big Winter Games
Did you know that NBCUniversal has had the rights to air “the big international sports games” in the U.S. since the 1980s?! The times—consumers and TV specifically—have changed plenty since […]
3 Ways to Leverage Consumer Insights to Maximize Your Social Ad Spend
We look at how consumer insights can help improve your social advertising strategy and avoid wasted media spend and lost opportunities. $36 billion. That’s how much marketers will spend globally […]
Please Don’t Tweet And Drive
This week’s news that former CEO and co-founder Jack Dorsey would return to Twitter as its new CEO has prognosticators wondering if Dorsey is the right choice to turn around […]
[Infographic] Understanding the High Value Millennial Holiday Shopper
On the brink of the fiercely competitive holiday season, retailers face the challenge of developing marketing that breaks through and really resonates with their potential customers, especially female millennials, nearly […]
People and Platforms: Creating Emotional Connections for Brands with Resonate Social
By Marc Johnson, CMO Social media is ubiquitous. This year alone, 77% of U.S. marketers plan to spend more money on social channels, according to a recent report from Forrester. However, with […]
Resonate Social Adds a New Dimension to Facebook Advertising
For the first time, marketers can understand and act on the motivations of Facebook users. RESTON, Va.— (YAHOO FINANCE) — Resonate, the only company that empowers marketers to act on […]
Putting a Bow on 2013
Back in February, we boldly predicted that 2013 would be “the year that ad targeting would shift gears.” Let’s play Monday morning QB and see how we faired in those […]
2013, the Year Ad Targeting Shifts Gears
by Bryan Gernert on February 7th, 2013 at 7:00 am, iMedia Connection Digital advertising and marketing has evolved tremendously in just the past few years, driven by increasingly sophisticated targeting methods. Brands […]
Insights With Benefits (For 2012+)
It’s the end of the year and each email brings another list. The majority try to chronicle the best, worst or most important events of 2011. The best recognize the […]
Social Media Users: Getting To Know You
We published a blog post last month that identified Heavy Social Media Users and then looked at their purchase behavior. With marketers spending substantial portions of their budget on social platforms we […]