[VIDEO] Social Tribes and Insight Vibes: How one Agency Drove Multicultural Audience Growth
Multicultural marketing leader Dieste implemented a human-centered approach to developing more nuanced, dynamic personas. So, how did they do it? By leveraging Resonate’s AI-driven consumer insights platform to gain a […]
[Video] The Resonate Platform Reveals the WHY Behind Consumer Behavior
Consumers are complex and change their behaviors and preferences regularly, making it increasingly difficult for marketers to understand the why behind a customer’s buying decisions. Resonate reveals the why […]
[Video] How Insights Help CPG Brands Connect With Consumers
CPGs face an uphill battle when it comes to connecting with today’s evolving consumers. Direct-to-consumer disruptors are also gaining traction. CPGs need to fill a deep hole in their consumer […]
[Video] Analyst Interview: Brandon Purcell, Forrester
The modern marketer’s role seems to expand by the minute. One of their most important job requirements is connecting with consumers in impactful and efficient ways. So much goes into […]
[Video] Client Testimonial: Stuart Meyler, Beeby Clark + Meyler
Agencies are under pressure as the economics that underpin the industry are changing. Some of the biggest shifts are in the way agencies are compensated, as well as new competition […]
[Video] Client Testimonial: Jonathan Lee, Grey New York
Agencies are going through a fundamental model change and clients are demanding faster, cheaper, more agile strategies across more platforms. Hear Jonathan Lee, Chief Strategy Officer, Grey New York, explain […]
[Video] How Insights Can Inform A More Effective Loyalty Strategy
Companies often struggle to capture a bigger share of wallet with their loyalty programs. Our deep consumer insights can reveal a holistic view of loyalty program consumers, what they value […]
[Video] How Insights Guide A More Effective Acquisition Strategy
Companies want to acquire more high-value customers but don’t know who they are, where to reach them or what content engages them. Resonate’s deep consumer insights help companies segment customers […]
[Video] Insights Ignite Transformation Panel
The pace at which insights-driven firms are growing is staggering: more than 30% annually on average and $1.8 trillion in revenue by 2021, according to Forrester. How can brands and […]
[Video] Resonate Talks AI in Politics with Campaigns & Elections
Resonate’s Ryan Fitzpatrick and Daniel Scantlebury were featured on Campaigns & Elections Campaign Insider segment last week to discuss how campaigns are leveraging AI-driven strategies to understand and reach niche […]