Discover the Hidden Dimensions of the Voter Landscape
The Key to Victory in 2020: Moving Beyond the Voter File When President Trump invited Kim Kardashian to the White House to discuss prison reform in 2018, the photo opportunity […]
From CampaignTech: How to Make Data Relevant to Your Campaign and Avoid Missing Voters
On August 4th at the CampaignTech Chicago conference, I had the pleasure of speaking on a panel discussion titled, Ideas & IPAs: Messaging to Match Your Target. The panel focused […]
RNC’s Voter Data Now Available Directly through Several Ad Platforms
The Republican National Committee’s exclusive voter data provider, Data Trust, is set to announce a slew of new partnerships with digital ad firms, part of an effort to make the […]
Look Beyond the Voter File This Political Season
This past Wednesday, January 20th at MediaPost’s MarketingPolitics conference, I had the pleasure of speaking on a panel discussion titled, Match Game: The Data Challenge of 2016. The panel focused on […]
Modernizing the Voter File
Earlier this week, I participated in a great panel that discussed how political campaigns should be using voter data to reach audiences. I’m struck by how far our industry has […]