September 27, 2016 RESTON, VA – Resonate, a leading provider of consumer intelligence-to-activation software, announced the appointment of Tom Craig as Chief Technology Officer. As Resonate transforms the Martech landscape with its next generation consumer insights platform, its technology capabilities have grown exponentially. Craig brings a wealth of experience to Resonate, having spent over twenty years building and scaling consumer marketing and analytic platforms at industry-leading companies.
“We are delighted to have Tom Craig join our team,” said Andy Hunn, COO and Co-Founder of Resonate. “As a longtime MediaMath partner, we have watched this AdTech pioneer build a technology infrastructure from the nascent programmatic industry into a global platform leader supporting over two hundred billion events daily. Tom led this phenomenal growth for MediaMath, and we’re excited to have him bring this experience to Resonate as our infrastructure continues to scale dramatically.”
Combining big data and data science to provide the most accurate and comprehensive consumer data that can be measured, analyzed and activated with unparalleled precision has resulted in explosive growth in the development of Resonate’s data and technology infrastructure. Craig joins to help expand the platform’s current abilities to ingest billions of unique signals on a daily basis and transform that data into easily consumed and actionable insights.
“It was clear to me that Resonate is a fast moving, innovative, technology company that is changing the consumer insights space.” Craig said. “My career has been built on leveraging data and technology to scale global platforms for marketing and advertising so Resonate is a perfect fit. I’m thrilled to be joining the team to help drive the disruption of the consumer analytics industry and provide true audience understanding and media execution at scale.”
Craig was previously at the forefront of the advertising technology movement where he built and led the technology organization at MediaMath, an industry-leading technology company. Prior to Mediamath, he led the Global Marketing Solutions organization at AOL Inc. responsible for consumer marketing platforms, corporate information strategy and the AOL Data Product suite. He was recently named as one of Computerworld’s Premier 100 Technology Leaders for 2016.
Resonate offers a powerful consumer intelligence-to-activation technology that has helped hundreds of clients more fully understand and connect with consumers based on the underlying motivations and values that drive their decisions to buy or support certain brands, political candidates or causes.
Founded in 2008 and headquartered in Reston, Virginia, Resonate is privately held and backed by Revolution Growth, Greycroft Partners, and iNovia Capital. For more information, please visit resonate.com.