Data storytelling can be broken down into a 5-step, repeatable process. The first step is to define the purpose of your story. This should be fairly narrow, stating the actions you’re trying to drive. And it’s OK if the stakeholder has a negative reaction to what you’re telling them. This gives you the opportunity to continue the conversation.
Learn the other four steps of data storytelling from Forrester senior analyst Cinny Little who presented at Resonate’s Storytelling event in 2019.