Case Study
CLIENT CHALLENGES
Two consumer lending firms wanted to identify their best customers and discover how best to engage them based on their values and motivations. They also wanted a more effective process for converting them and ultimately reducing acquisition costs.
SOLUTION
Resonate placed tags on key pages of their website, allowing the lending firms to obtain a deep consumer understanding of these diverse audiences. As a result of understanding their audiences’ values and motivations, they changed their messaging and established new engagement strategies, resulting in higher performance with reduced costs.
RESULTS
103%
increase in engagement from old to new creative
$22 CPA
rivals Google AdWords