Case Study
CLIENT CHALLENGES
A luxury watch retailer wanted a better understanding of its best customers and to engage with similar consumers. The brand needed a segmentation strategy, and to quickly and cost-effectively engage those audiences
SOLUTION
Resonate identified the brand’s best customers and discovered new audiences they could engage by tagging their website, emails and other media. Within three weeks, a full segmentation strategy was developed and deployed. The brand also changed their media and messaging strategy.
RESULTS
84%
increase in website visitors
102%
increase in purchase conversions