Case Study
CLIENT CHALLENGES
The Star Tribune came to Resonate to differentiate itself in the market, scale ad sales revenue, maximize yields and increase retention rates by helping their advertisers better understand consumer audiences.
SOLUTION
Star Tribune tapped into Resonate’s real-time consumer insights, proprietary data and DMP functionality—all built into one easy-to-use SaaS solution.
With the Resonate Platform, Star Tribune was able to:
- Build more accurate custom audiences for advertisers
- Provide advertisers with strategic insights, actionable data and reports
- Reduce third-party data costs
- Increase digital revenue
RESULTS
90
days to complete insights to activation rollout
51%
saved on data costs
20%-40%
increase in RPM when utilizing Resonate data for enhancing advertising buys
15%
increase in digital revenue YoY
(30% directly attributed to Resonate)