• Blog » Category » News & Press

Resonate Unveils Personal Values Report to Inform Brand Strategies

New Report Improves Marketers’ Ability to Uncover the Human Element Behind Consumer Decision-Making RESTON, Va., Nov. 07, 2018 (GLOBE NEWSWIRE) — Resonate, the leading provider of consumer intelligence for marketers, today announced the launch of its Personal Values Report, a new tool in the Resonate platform designed to make it even easier for brands to […]

SOTC-Ad

Resonate’s State of the Consumer Report Highlights Five Key Growth Segments Among Today’s Consumers

Car Shoppers, Bank Switchers, Baby Boomers, Online Box Subscribers and Voice-Activated Shoppers Represent the Shifting Buying Habits and Motivations of Today’s Consumers RESTON, Va., Oct. 09, 2018 (GLOBE NEWSWIRE) — Resonate, the leading provider of consumer intelligence and insights for marketers, today released its State of the Consumer Report: Consumer Snapshots That Reveal How Values & Motivations […]

The-CMOs-Sledgehammer-For-Breaking-Down-Silos-blog-header

Consumer Intelligence: The CMO’s Sledgehammer For Breaking Down Silos

Most of today’s CMOs understand the importance of breaking down organizational silos in the quest to build a modern marketing organization, one that can keep pace with the ever-evolving consumer. But knowing where to start is another matter altogether. Marketing departments, particularly at large legacy brands, are often established entities with their own systems, cultures […]

Bank Switchers Header Image

Resonate Releases Consumer Banking Insights Report

New Competitors, New Technology Among Challenges Facing Financial Services Marketers RESTON, Va., Aug. 23, 2018 (GLOBE NEWSWIRE) — Resonate, the leading provider of consumer intelligence and insights for marketers, today announced the release of its new report, The Bank Marketers’ Playbook: Consumer Insights to Score Lasting Connections. The report outlines the challenges facing traditional consumer banks and […]

CDP-Article-MARTECH-ADVISOR

CDPs: Yet Another Acronym That Lets Marketers Down

CDPs, or customer data platforms, are the latest venture capital darling. Unfortunately, they’re not going to help marketers connect more meaningfully with consumers. Andy Hunn, Chief Operating Officer, Resonate tell us why  The newest acronym taking our industry by storm is CDP. And unfortunately, this one isn’t going to help marketers connect more meaningfully with consumers either. […]

Resonate - Washington Post Best Place to Work Image

The Washington Post Names Resonate a 2018 Top Workplace

Resonate’s customer-centric culture drives its fourth placement on the prestigious annual list. RESTON, VA – JUNE 25, 2018 – Resonate, the leading provider of consumer intelligence and insights for marketers, has been awarded a 2018 Top Workplaces honor by The Washington Post. This represents the fourth year that Resonate has been included on the prestigious […]

Customer Success - 7 step customer success strategy for martch companies

Customer Success is the New Customer Centricity – The 7 step Customer Success Strategy for Martech Companies

It’s surprising that customer centricity is such a buzzword these days. How did we lose focus on customers so much that paying attention to them became a major competitive advantage? Haven’t businesses always been centered on serving the customer? No one is really to blame for this trend. In the last 10 years, we’ve been […]

Virginia Best Place To Work 18

Resonate Named As One of the Best Places to Work in Virginia For Fourth Year in a Row

The Best Places to Work in Virginia is a survey and awards program dedicated to identifying and recognizing the area’s best employers RESTON, VA – May 8, 2018 – Resonate, the leading provider of consumer intelligence and insights for marketers, has been awarded a 2018 Top Workplaces honor by Virginia Business. The top companies listed […]

Resonate Strengthens Executive Bench Image

Resonate Strengthens Executive Bench with Three Key Hires

Industry Veterans Fill Vital Positions to Drive New Growth for Advanced Consumer Intelligence Platform RESTON, V.A. – April 24, 2018 – Resonate, the leading provider of consumer intelligence and insights for marketers, today announced three key additions to its executive team. These new hires were made to strengthen the company’s growth and generate broad awareness […]

Resonate Introduction Video

Resonate helps you build customers who love your brand by combining a deep consumer understanding with the ability to engage and analyze audience engagement. We deliver in-depth and continuously updated insights and addressable targeting on the attitudes, purchase influences and personal values driving consumer decisions.  Watch this short video to find out how. Watch the […]

© Copyright - Resonate