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Are you winning the swing vote?

Undecided voters can decide elections. If your campaign’s in a close race down the stretch, you understand the importance of putting dollars behind identifying and targeting known swing voters well before they head into the voting booth. With just three weeks remaining until Election Day, engaging this critical segment with a message worthy of their […]

Your Campaign Can Influence Voter Behavior by 30%. Here’s How.

In December 2017, Democratic candidate for Senate, Doug Jones, implemented a revolutionary targeting tactic that influenced the online behavior of tens of thousands of voters a week before the election. During the lead up to the election, Resonate’s data science team identified 250k voters who predominately engaged with news and reporting from conservative sources. Collectively, […]

Targeting Supreme Court Priorities

The Supreme Court nomination process has rocked the midterm elections. But if you were there in 2016, you’re prepared for late game surprises – the ones with the potential to swing elections and demand on-the-fly strategy changes. At Resonate, we operate in real-time. We have immediately deployable models for online voter targeting, refreshed nightly to […]

AZ Media Bubble

We tracked a dramatic shift in AZ-08 voter patterns. How secure is your district?

In a nationally watched Arizona special election last month, a Democrat came close to victory in a district Republicans won by a 37% margin in 2016. The results in Arizona came off the heels of another special election in Pennsylvania, where a Democrat bested a Republican in a district they didn’t even bother to challenge […]

Texas Voters

Texas Too Close to Call? How Will Your Side Fare?

A recent Quinnipiac poll found the 2018 Senate race in Texas “too close to call”, suggesting things may be a little closer than you think in a known Republican stronghold. For a deeper understanding on what’s happening in Texas, we leveraged Resonate’s artificial intelligence (AI) platform to analyze the current partisan divide in the state, focusing on […]

Understanding Voter Behavior in Pennsylvania – An Unpredictable Battleground

Online media patterns emerging in Pennsylvania this cycle reinforce the state’s reputation as a fierce election battleground; a battleground Trump barely claimed in 2016 with 0.7% of the vote. Want to learn more about the digital media bubble phenomena in modern day politics? View the SlideShare – Breaching the Bubble: Establishing an Effective Counter Narrative in […]

Resonate Wins Reed Award for “Best Application of Artificial Intelligence or Machine Learning”

At the annual Reed Awards in Charleston, South Carolina, Campaigns & Elections awarded Resonate the prestigious Reed Award for “Best Application of Artificial Intelligence or Machine Learning.” The Reeds, named after Campaigns & Elections founder Stanley Foster Reed, “embody excellence in political campaigning, campaign management, political consulting and political design.” Judged by a panel of […]

How Big Data Can Drive U.S. House Battleground Wins

As a follow-up to our most recent blog on the U.S. Senate midterm outlook, we wanted to assess the state of the U.S. House heading into a pivotal midterm year and the role big data will play in battleground victories this cycle. A Fiercely Competitive Midterm Landscape Both parties’ quest for control of the House […]

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2018 US Senate Outlook and Early On the Ground Realities

It’s early, although the dawn of the 2018 senate midterm elections has emerged from an unprecedented year of political sensationalism. The heavy partisan divide in 2017 gave rise to the significance of this year’s midterms and the legislative procedural politics that will frame the debate from now until November, which already include one government shutdown amidst […]

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Midterm Election Preview: Millennial Voter Infographic

As part of Resonate’s 2018 Midterm Election Preview Infographic Series, we take a look at the generation that will pass baby boomers as the largest eligible voter demographic in the country next year: Millennials.

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