In: Blog

Bob_ARF-Presentation
Bad to the Bone – How Good Surveys Produce Bad Data
June 20, 2018

Imagine doing an online survey to get a better handle of your target audience and throwing out 20% of the responses….

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Customer Success - 7 step customer success strategy for martch companies
Customer Success is the New Customer Centricity – The 7 step Customer Success Strategy for Martech Companies
June 20, 2018

It’s surprising that customer centricity is such a buzzword these days. How did we lose focus on customers so much that…

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AZ Media Bubble
We tracked a dramatic shift in voter patterns in AZ-08. How secure is your district?
May 29, 2018

In a nationally watched Arizona special election last month, a Democrat came close to victory in a district Republicans won by…

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Texas Voters
Texas Too Close to Call? How Will Your Side Fare?
May 9, 2018

A recent Quinnipiac poll found the 2018 Senate race in Texas “too close to call”, suggesting things may be a little…

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How Advertising and Subscriptions Win Together
May 9, 2018

As subscription revenue growth across print and digital audiences has become the new norm in the media industry, publishers can no…

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Understanding Voter Behavior in Pennsylvania – An Unpredictable Battleground
April 5, 2018

Online media patterns emerging in Pennsylvania this cycle reinforce the state’s reputation as a fierce election battleground; a battleground Trump barely…

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Reed Image Artificial Intelligence
Resonate Wins Reed Award for “Best Application of Artificial Intelligence or Machine Learning”
March 1, 2018

At the annual Reed Awards in Charleston, South Carolina, Campaigns & Elections awarded Resonate the prestigious Reed Award for “Best Application…

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Values Targeting is the New Right Swipe
February 14, 2018

If you wouldn’t go on a date with every male or female in the world, why would you target your marketing…

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Resonate Introduction Video
February 10, 2018

Resonate helps you build customers who love your brand by combining a deep consumer understanding with the ability to engage and…

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Texas Voter
Texas for the Taking: Independents Could Shape Political Future of Lone Star State
February 9, 2018

For over 100 years, the Democratic Party dominated the state of Texas. Bold and blue, the Lone Star State sent a…

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