In: Agency

Agency Uprising Challenge Convention
Have a Plan for Adding New Services? We’ve Got One For You
July 26, 2018

There’s been a steady drumbeat of technology IPOs this year, with staggering valuations of software stocks. Recent IPOs are up an…

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Life After Facebook Partner Categories: How to Achieve Efficient, Effective Targeting
July 19, 2018

There’s no doubt that the current privacy-sensitive environment is creating enormous challenges for marketers universally. Threatening, bad players, have caused increased…

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Is it time for an agency uprising?
July 12, 2018

The answer is yes. Advertising and media agencies have been taking a beating. Ad Age and AdWeek are filled with stories…

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Marketing Leaders Customer Strategies Are Failing
On-Demand Webinar: Marketing Leaders’ Customer Strategies are Failing
January 4, 2018

Better customer experiences equal higher revenue growth. As this reality has set in, companies are looking to their marketing and customer…

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Unwrapping the 2017 Holiday Shopper
November 21, 2017

Black Friday weekend is upon us, and with it, hordes of holiday shoppers. But who are they and what motivates their…

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Social Media Insights
3 Ways to Leverage Consumer Insights to Maximize Your Social Ad Spend
November 7, 2017

We look at how consumer insights can help improve your social advertising strategy and avoid wasted media spend and lost opportunities….

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Resonate Releases New Analytics Tools To Help Agencies Win New Business and Align Strategy, Creative and Media Teams
May 6, 2014

Audience Builder and Market Positioning deliver insights about brand’s current and potential clients via access to the nation’s most complete audience…

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Actionable Measurement: Surveying Now Resonates With Google Too
March 19, 2014

By Chris Cox, Director of Client Strategy & Insight Google recently made headlines in the advertising world by announcing a partnership with…

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